Leading Digital Products and the People Who Build Them

IKEA is a global home furnishing brand that brings affordability, design and comfort to people all over the world.

IKEA Range Operations create optimal precondition for the business and people to design, develop and manage the IKEA range offer. It enables the business by providing competence, tools, solutions, data, technology, processes, and ways of working.

Company

Inter IKEA

Role

Digital Product Area Manager

Team

Range Operations

Year

2026 – to date

What is the job about?

What is IKEA Range?

Range organization is the place where the IKEA range comes to life. It's all products you can buy in the stores worldwide.

What is Digital Product Area Manager?

A Digital Product Area Manager at IKEA is a senior leadership role that owns a portfolio of digital products and the teams building them. It entails setting direction, securing day-to-day performance, and driving product development. It’s a mix of three things: business ownership, people leadership, and digital product strategy.

Day to day, it’s about setting direction and priorities for the product area, tracking product and service performance, and managing stakeholders across the business, value chain, and technology partners. You also coach and develop your Digital Product Leaders and their teams, and translate strategy into action.

What is the assignment?

Leading digital product portfolio enabling:
1. Range performance & insights
2. Range building and management
3. Planning sales

This case is still in development
In the meantime, feel free to check out my other projects.

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IKEA – Empowering Range Creation and Managing the User Experience Team